Part 3. Why Your Business Should Invest in Online Marketing.

The Hidden Treasure You're Overlooking

Hi again! I’m happy to share some more practical knowledge, and I hope you’ve been enjoying it so far.

As a side note, if you missed the first two articles, I recommend going back to Part 1 to stay on track and get most out of this new ‘lesson’.

In this article, we’re getting into one of my favorite topics:

‘Why your business absolutely must invest in online marketing in 2024 ?’

Now, I get it, you're probably thinking, "I've heard this before." But let me tell you something. With the digital landscape changing faster than ever, if you’re not putting serious effort into your online marketing strategy before year end, you’re leaving money on the table, and potentially a lot of it.

Online marketing isn’t just a nice-to-have. It’s a necessity for any business that wants to stay competitive, grow its customer base, and ultimately succeed. Remember the number of transactions we mentioned for 2024 in Part 2? Keep that in mind whenever you have doubts.

So, let’s dive right into the reasons why investing in online marketing is meant to be your Golden Ticket.

Investing in yourself by learning the basics of online marketing could be one of the smartest and most valuable investments you make for your business.

The Digital Advantage.

First up, let’s talk about the obvious advantage of online marketing—it’s digital.

In today’s world, your audience is no longer limited by geographical boundaries. Whether you’re running a local bakery or an e-commerce store, the internet gives you access to customers worldwide.

Think about it: Traditional marketing methods like print ads in newspapers, magazines or billboards are expensive and limited in scope.

With online marketing, you can reach thousands—no, millions—of potential customers with just a few clicks. Platforms like Facebook, Google, and all the other main social platforms allow you now to target specific demographics, meaning your marketing efforts are laser-focused (which comes at a cost of course). This level of precision is something traditional marketing simply can’t match.

The best part? You don’t need a huge budget to get started. With just $2 a day over only 3 days, you can launch a combined 'Like' and 'Boost Your Post' ad campaign to drive your target audience to your profile, fan page, or website.

The truth is, with the right strategies, even small businesses can now compete with the big players!

Cost-Effectiveness: Get More Bang for Your Buck.

Let’s talk about numbers again today.

Traditional marketing can be expensive. We’re talking magazine ads, radio spots, or even TV commercials for those willing to go all in. And sure, they might work for large corporations with deep pockets, but for small to mid-sized businesses like ours and most likely yours? Not so much.

Online marketing, on the other hand, offers a much more cost-effective alternative. You can run targeted ads on social media or Google for a fraction of the cost, and—here’s the kicker—you can measure everything and don’t have to wait quarterly or monthly reports (at best!) from your marketing agency anymore.

This means you know exactly where your marketing dollars are going & what kind of return you’re getting every single second. Believe me when I say that you will never be able to find that kind of clarity in a newspaper ad!

For instance and to try to convince you with one example, email marketing (which we’ll talk about more later) is known for generating an average ROI ranging between 36 & 42 $ for every dollar spent! (See image below as a proof)

Now, please tell me: Is there any other marketing channel that can match that ?

Email marketing is one of the most cost-effective techniques that every small business should master as quickly as possible to ensure rapid growth built on their mailing list. Interested to learn more? If so, consider using THE All-in-1 CRM tool powered by AI to manage all your e-marketing efforts at an ultra-competitive price.

Enhanced Targeting & Personalization

Here’s where online marketing gets really exciting. Not only can you target your ideal customer, but you can also personalize your messaging to make it resonate even more!

Let’s say you run an online clothing store. With the tools available today, you can target a 30-year-old woman who lives in a specific city, loves fashion, and has recently searched for "summer dresses."

Then, you can send her a tailored ad with your latest collection. That’s the kind of precision that gets results.

And with the very few CRM tools fueled by AI such as HighLevel, which we use at THE 9 KEYS, you can take this to the next level. These tools allow you to do most of the work for you, like analyzing customer data, predict future behavior, & send personalized recommendations automatically.

Measurable Results: Know What’s Working

The beauty of online marketing is that it’s completely measurable.

Unlike traditional marketing, where you're left wondering if that billboard actually brought in any customers, online marketing provides real-time data. You can track how many people saw your ad, clicked on it, where they dropped off in your multi-step sales funnel, and, most importantly, who made a purchase—all live! If that’s not a game-changer, I don’t know what is!

This type of data & associated metrics allow you to constantly refine & improve your strategy, which makes it on top of it a really fun game to play. Not seeing the results you want from a Facebook ad? No problem. Adjust your targeting, tweak your messaging, or change your call-to-action. The ability to test, pivot and optimize on the fly is one of the biggest advantages of online marketing - for anyone willing to put in the effort to learn it, of course.

At THE 9 KEYS, we live and breathe by these numbers. They help us understand what’s working, what isn’t, and how to make informed decisions that drive growth.

The ability to access live results directly from your mobile phone, 24/7, has completely revolutionized the industry!

Building Brand Awareness

One of the most overlooked benefits of online marketing is the ability to build what is called ‘brand awareness’.

You might not see immediate conversions from every ad or piece of content, but each impression helps familiarize your audience with your brand.

Think about brands like Nike or Apple. They didn’t build their empires overnight. It took years of consistent messaging & advertising to reach the point where their logos alone are recognizable worldwide.

While you may not become the next Nike (at least, not tomorrow), online marketing gives you the tools to build & sustain brand awareness at a fraction of the cost for many years to come.

Case Study: A Local Bakery’s Transformation

To drive the point home, let me share a quick story about a local bakery close to where I am from that decided to go all-in on online marketing.

They had been struggling to bring in new customers through traditional marketing—flyers, local newspaper ads, you name it—but they weren’t getting the foot traffic they needed.

After a simple website build using a CRM tool like HighLevel and a few well-targeted Facebook ads, they saw their business literally transform.

By running authentic email campaigns & posting baking tips & unique recipes on Instagram, Facebook and Pinterest, they started to attract more customers, including those placing orders from hundreds of kilometers away, increasing online orders, and building a loyal following.

The bakery is now thriving, all thanks to investing in online marketing!

One croissant, s'il vous plaît? :)

TAKE-AWAY

Here’s the bottom line: Online marketing in 2024 isn’t just an option—it’s truly your path to success, as it has been the case for us.

Whether you’re just starting out or looking to scale, investing in online marketing will give you the reach, targeting, and data-driven insights you need to grow your business.

So, what are you waiting for? It’s time to take the plunge and embrace the digital world.

Your future customers are out there—go find them.

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