Part 4. Merging the Strengths of Online Marketing and AI.

Let Technology Do the Heavy Lifting

Today, we’re tackling something that’s absolutely changing the game for online businesses as we speak, namely AI.

That’s right, Artificial Intelligence. In 2024, AI is everywhere, and it’s transforming the way we approach online marketing. But here’s the best part: It’s simplifying your life without requiring much effort!

In this post, we’re going to break down how merging AI with your online marketing efforts can save you time, improve personalization, and ultimately, grow your business faster than you thought possible. So let’s dive right in.

AI: The New Marketing Paradigm

Let’s start as always with some basics.

AI in online marketing isn’t just a fancy tool that’s nice to have. In 2024, it’s becoming essential. With AI, we’re talking about automating tasks, analyzing large data sets, and delivering personalized experiences that resonate with your audience.

Think about the tools you’re most likely already using ranging from Facebook ads, Google Analytics & chatbots. These all rely on AI to some extent.

And while the idea of AI might sound a little intimidating at first, trust me, once you understand how it works, you’ll wonder how you ever did without it.

Here at THE 9 KEYS, we use HighLevel, a game-changing all-in-1 CRM tool which incorporates AI to help us automate tasks, improve our marketing content, while optimizing customer relationships.

So for a family business like ours, it’s been a complete game-changer.

Here’s an example of how to set up your own chatbot on your website using HighLevel

Personalization at Scale

One of the most powerful aspects of AI in marketing is the ability to personalize at scale.

Sure, personalizing an email or a sales pitch for one customer is easy, but what about 10000 customers? That’s where the power of AI truly comes in.

AI tools can analyze data like customer behavior, purchase history, and browsing habits to create personalized experiences for each individual customer. Whether it’s recommending products, tailoring email content, or serving up personalized ads, AI does the heavy lifting so you don’t have to.

At THE 9 KEYS, we use AI to send personalized email campaigns tailored to where each lead or customer is in their journey with us.

The result? Higher engagement, more sales, and happier customers! 😊

Here’s another example of how to leverage AI and automated personalized email sequences to strengthen your customer relationships (using HighLevel). The best part? It's all built-in for you, should you decide to become our affiliate.

Predictive Analytics: Knowing What Your Customers Want

AI’s ability to predict customer behavior is another major advantage.

By analyzing past data, AI tools can help you anticipate what your customers will want or do next. This is called predictive analytics, and it’s revolutionizing the way we plan our marketing strategies with paid ads.

For example, if a customer has previously purchased a product from one of your ad campaigns, AI can predict when they might be ready to buy again, what they’re likely to purchase next, and even the best time to reach out. It’s like having a crystal ball—but much more accurate. The best part? These algorithms are already built into the major social platforms used by over 2 billion people daily, saving you the hassle of learning how to do it yourself (if that were even possible)!

Predictive analytics allows us to create marketing campaigns that are not just reactive, but proactive. And this is one the main new rule of this game. We’re basically able to stay one step ahead of our customers, which keeps them engaged and ‘almost naturally’ coming back for more…

Today, achieving online success means learning to harness the full potential of the supercomputers that power the major social and shopping platforms (e.g. through a paid ad campaign on Facebook Ads as above)

Automation: Freeing Up Your Time

Ok, this is where AI really shines: A-U-T-O-M-A-T-I-O-N.

Think about all the repetitive tasks you do in your business daily: from sending emails, posting on social media, responding to customer inquiries. What if I told you that AI could handle most of this for you, would you believe it ?

AI-powered tools (ideally a Customer Relation Management also called CRM tool) can automate email marketing, social media posting, and even customer service via chatbots. This means you can focus on what really matters, while growing your business and creating refined top notch content just by yourself if you happen to be a solo-entrepreneur, while AI takes care of the routine tasks.

At THE 9 KEYS, we currently use AI to automate our email marketing, social media scheduling, and customer service, while exploring additional AI-driven functionalities, such as AI-powered paid ads that we could directly integrate within the game-changing CRM tool we are using (and can only recommend you to look into it).

Our customers and contacts get timely, personalized emails and posts, while we, and especially myself, get to spend more time focusing on the big picture.

A true win-win as they say!

Here’s another example of the integrated social planner available in HighLevel, which allows you to schedule posts days, weeks, or even months in advance across all the major social platforms where your next customers might be.

TAKE-AWAY

Here’s the takeaway: AI is no longer the future of online marketing—it’s the present.

Whether you’re just getting started with AI or you’re looking for ways to optimize your current strategies online, merging AI with your online marketing is now a true no-brainer and can make all the difference for your business.

Remember, the key to succeeding in 2024 is efficiency and personalization, and AI is the tool that allows you to do both.

So, if you’re not already incorporating AI into your online marketing strategy, what are you waiting for ?

Success is just around the corner...